With events season upon us, we’ve outlined the innovative exhibition stand design trends that we expect to be popping up at trade shows this year. Exhibitors are constantly pushing the boundaries of stand design, so get inspired by this year’s biggest trends…
Interactive exhibition stands
Static displays are no longer the only option – exhibition stands are getting increasingly more high-tech! Over the past few years, we’ve seen a huge increase in the number of businesses opting to incorporate tech into their display stands.
Virtual reality and augmented reality in your exhibition stand allow visitors to break out of the limits of a physical space for a truly immersive experience. From something as simple as a QR code that attendees can access via their phones, or a VR headset that opens up a virtual world, more and more event organisers are embracing the future.
If you’d like to stay firmly in reality, LED walls and interactive touchscreens are an innovative way to engage visitors and provide them with a more personal experience. Digital displays can easily be changed to keep things fresh, so you could switch between brand videos, slideshows, product demonstrations and so much more.
Sustainable exhibition stands
Sustainable exhibition stands are more than just a trend, but we have noticed more and more clients prioritising the planet when they come to us for a consultation. A study from Ecobooth estimated that in a single year, the events industry created 100,000 tonnes of waste that was either burnt or sent to landfill – that’s the equivalent to 1.4 billion plastic bottles.
As a result, demand for exhibition stands that are made out of eco-friendly materials has also soared, as exhibitors seek to reduce the use of single-use plastics and other non-recyclable materials. We’re proud of our Eco-Range, our collection of materials that are 100% recyclable and replace harmful products with zero compromise on quality. Human Built’s Made Ready stands have a carbon footprint of almost zero, as all of the bars, graphics and fittings can be reused or recycled after you’re done.
There are also plenty of small changes that you can make to your exhibition stand to further reduce your carbon emissions. If you’re offering refreshments, switch to recyclable cups or plates that won’t end up in landfill, or swap out your booth lighting for energy-efficient lightbulbs.
Adaptable modular exhibition stands
In keeping with the uptick in exhibitors looking for sustainable stands, there’s been a noticeable rise in those looking for a more adaptable option. Modular exhibition stands – flexible stands that are designed to fit together in numerous configurations – are fully reusable, so they can be used again and again.
As they are so adaptable, modular exhibition stands can be set up to suit different space constraints, so even if you’ve only been allocated a small area at a venue, your stand is still sure to look great. Modular stands provide a more unified brand experience, as you can keep the overall look of your stand consistent across numerous events, no matter how much you need to scale it up or down.
Modular exhibition stands are also a more cost-effective option, as you won’t need to splurge on a new stand for every event – ideal for getting your events budget to work harder.
Immersive exhibition stands
When it comes to creative ideas for exhibition stands, the sky is the limit. Exhibitors are increasingly seeking to create unique, memorable experiences at events, as immersive experiences help to spark the imagination of attendees and leave a long-lasting impression.
Incorporating multi-sensory elements – such as scents, sounds and textures – engages the audience and helps to create an emotional connection to the brand, making their visit more memorable. If you want your exhibition stand to look like a jungle, complete with animal noises and tropical scents, we can make it happen. If you want to include games and activities that will keep attendees sticking around your stand, that sounds good to us! The stronger the image of your brand, the more likely it is that you will stand out from the crowd.
Multi-functional spaces
If we can guarantee anything at an event, it’s that there’s never enough places to sit down and that your phone battery will be drained within a matter of hours, no matter how careful you have been to preserve it.
Savvy exhibitors will preempt the needs of attendees, providing them a multi-functional space that not only caters to these needs, but also promotes their brand. Stands with lounge areas, phone charging stations or other areas that add value are sure to draw a crowd and keep them there, so it’s little wonder that event stands that provide something extra are proving so popular.
Why settle for an ordinary exhibition stand? Human Built works across the entire process, from planning and design to installation, to create environments that engage event visitors and smash marketing objectives. Whatever you have in mind, let us show you how we can help get you there – get in touch with our team.
