As a business, exhibitions are one of the most immersive ways to engage audiences when demonstrating your products or services in person.
However, exciting advances in technology have now made it possible to integrate augmented reality (AR) into exhibitions. Capable of supercharging your event attendance, augmented reality (AR) gives your brand limitless potential to explore new formats and ideas that will truly get your message across.
Using tools such as virtual reality headsets, smart glasses, smartphones or tablets, augmented reality alters perception to provide a unique experience for visitors.
Human Built is a leading UK-based agency specialising in the exhibition industry. For brands wanting to learn how to integrate augmented reality technology into their next event or trade show, here is what you need to know.
Augmented Reality: An Overview
Augmented reality is a type of technology that allows digital images or virtual graphics to be viewed within a real world environment. AR is made possible at exhibitions by your visitors being invited to wear VR headsets or use digital devices. The applicable tech will allow attendees to learn more about your products or services in the most tangible of ways as a multi-sensory experience.
AR features vary but can be fully customised depending on your industry and overall exhibition objectives. Specifically, AR can be used to engage attendees and initiate conversations through the use of interactive displays and functionality.
How Can Augmented Reality (AR) Be Used In Exhibition Stands?
In short, absolutely any way you want it to! Making use of touch screen technology, computer generated graphics, interactive displays and GPS data, augmented reality offers a highly customised experience for your exhibition or trade show visitors.
Common reasons why businesses attend exhibitions include to build brand awareness, launch new products, generate leads and for the purposes of networking. Augmented reality can be used to enhance the outcome of each of these goals and so much more. This is made possible through superimposing graphics into the physical world in real time – a concept that is truly futuristic.
These are just some of the ways that AR can make your brand stand out for all the right reasons at your next exhibition or trade show.
Engaging Storytelling
When wanting to succeed in the events space, sometimes a printed poster or booklet just doesn’t do your products justice. But with augmented reality, you can bring absolutely any idea to life.
For instance, AR can be used to guide customers on how your new products work as part of the onboarding or lead generation process. Likewise, AR can demonstrate the vast potential of your designs in a highly engaging, not to mention convenient way.
Overall, augmented reality delivers an immersive experience that aligns the virtual world with your audience.
Product Demonstrations & Visualisations
Interior design is a great example of how virtual reality has made renovations far more tangible for customers. While such technology has long been accessible on websites, augmented reality can also be used to demonstrate your products at exhibitions and trade shows.
Furthermore, regardless of the industry you happen to be in, AR can create the same engaging experience that showcases the very best of what your brand has to offer.
As well as demonstrating products which may already exist, augmented reality can also be used to show the potential of future products or industry advances. This can be extremely useful for products which are still in development, or even when looking to attract investors for your ideas.
Education
The tangible aspects of augmented reality goes hand in hand with the visual nature of events as a whole. Therefore, AR can be put to excellent use through using it deliver education, including for brand or product awareness.
In particular, augmented reality can be used to demonstrate products in a way that might not be cost-effective or even possible in the real world. For instance, if your business sells safety products, then VR is a highly impactful way to demonstrate different scenarios, most importantly highlighting the value proposition of your solution in a safe and engaging way.
Augmented Reality For Exhibitions FAQs
Have any questions about all things augmented reality and exhibitions? We’ve answered some of the most common queries below, but for anything else please get in touch with our team.
You can also check us out on Facebook or Instagram where you can also view our work in action.
How Do I Make My Exhibition Stand Out?
Visitor experience is paramount when designing an exhibition stand. The use of immersive technology such as AR can greatly enhance visitors’ experience of your exhibition. Going far beyond basic design and printing, it’s fair to say that augmented reality takes the concept of your exhibition to the next level. Human Built can incorporate any goals or objectives into your exhibition stand, including through the use of virtual reality.
How Do You Make A Virtual Reality Exhibition?
All great things start with a plan, and any virtual reality integrations for your exhibition are no exception. The process will begin with a thorough consultation about what you’d like to achieve such as showcasing new products or even building brand awareness. From there, our team will select the most appropriate VR or AR tech and tools. The content will then be generated and tested so that the finished product is ready for your exhibition.
What Makes A Good Interactive Experience?
Memorable experiences at events should invoke genuine emotions whether the aim is to inform, entertain or delight attendees. Since augmented reality can be used to create highly engaging interactive displays, we can explore all themes and aims to create a lasting impression with the audience.
How Do I Attract Potential Customers At Events?
The work begins with pre-event marketing which the team here at Human Built can also help you with. Within your exhibition stand design, there’s also a lot we can do to create an attractive display that grabs attention. Adding in some AR technology is the cherry on top, as this will build intrigue and interest among potential customers.
Human Built – Creative Exhibition Agency UK
Do you want to make your next exhibition your most successful yet?
Human Built is an exhibition agency offering a full range of services related to exhibition concept creation, exhibition stand design and installation. We can curate the entire exhibition experience on behalf of your brand, including integrating AR.
We’re based in Birmingham and offer our creative exhibition services across the UK.
To find out more about augmented reality for your next exhibition, email us or give us a call on 07751 736 078.
