A solid creative brief is the foundation of a successful project. It’s an underrated art – a well-constructed brief saves time, increases efficiency and creates a better outcome all round. Whether you’re planning a rebrand, an event, a product launch or any other creative endeavour, it all starts with a brief – but how do […]
How to Brief a Creative Agency Read More »
Are you looking to improve your sustainability credentials as a business? It is important for all of us as individuals and businesses to reduce our carbon footprint. But as we’re all on the sustainability learning curve together, sometimes it can be necessary to learn new terminology to further our knowledge. Here are some of the
Sustainability Glossary – What Means What? Read More »
When you exhibit at an event, you only have a matter of moments to make a big impression. An eye-catching and high-impact stand is far more likely to make attendees stop and pay attention. However, it’s easy to fall into the trap of thinking that you need a new stand for every event to continue
Why Invest in a Modular Reusable Exhibition Stand Read More »
Unless you’re a seasoned graphic designer you might not know that colour psychology is a thing. In reality, every pixel of your exhibition stand design matters not least when it comes to what colours are used to get your message across. At Human Built, colour psychology is something we’ll consider when designing your exhibition stand
Colour Psychology In Stand Design Read More »
Trade shows and events can be a fantastic way to gain exposure for your brand, build relationships with potential customers, and (hopefully!) generate some new leads. They’re also packed full of other exhibitors who are vying for the attention of the attendees – so how do you attract visitors to your exhibition stand, and more
How to attract visitors to your exhibition stand Read More »
With events season upon us, we’ve outlined the innovative exhibition stand design trends that we expect to be popping up at trade shows this year. Exhibitors are constantly pushing the boundaries of stand design, so get inspired by this year’s biggest trends… Interactive exhibition stands Static displays are no longer the only option – exhibition
5 Innovative Exhibition Stand Design Trends Read More »
Uncover insights from bespoke stand designers to elevate your exhibition presence. Learn strategies for brand enhancement and maximising event impact.
The Benefits of Using Custom Build Stand Designers Read More »
Exhibitions are intended to be immersive experiences, brimming with visual stimulation to inspire and engage audiences. So when planning to exhibit at an exhibition or trade show, the stand design itself must be subject to careful consideration. After all, exhibition venues are vast open spaces with many other businesses all competing for attention. How your
How To Design An Exhibition Stand Read More »
Exhibitions are usually held in vast venues where a large number of exhibitors all compete for attention. With so much noise, it may seem as if the only way to go is big and bold with the largest exhibition stand possible. But if you’re a start-up, on a budget or unable to secure a large
Maximising Space In Small Exhibition Stands Read More »
As a business, exhibitions are one of the most immersive ways to engage audiences when demonstrating your products or services in person. However, exciting advances in technology have now made it possible to integrate augmented reality (AR) into exhibitions. Capable of supercharging your event attendance, augmented reality (AR) gives your brand limitless potential to explore
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