As a business, exhibitions are one of the most immersive ways to engage audiences when demonstrating your products or services in person. However, exciting advances in technology have now made it possible to integrate augmented reality (AR) into exhibitions. Capable of supercharging your event attendance, augmented reality (AR) gives your brand limitless potential to explore […]

Events are a golden opportunity to get your products and services in front of thousands of potential customers. So when it comes to maximising the impact and overall success of your event attendance, it pays to think about how attendees will interact with your stand. Specifically, how visitors will approach and engage with the contents

With so much noise about climate change being drummed up in recent times (and rightly so), it has become apparent that we all need to do more in our efforts both as businesses and individuals to reduce our carbon footprint wherever possible.  Every industry has its own set of challenges in figuring out how to

Put yourself in the shoes of somebody attending an exhibition. You may only have a few hours at the event and you want to make sure you get around all of the best stands and have a chance to talk to anyone of interest along the way. What factors will make you gravitate towards certain