Exhibitions are usually held in vast venues where a large number of exhibitors all compete for attention. With so much noise, it may seem as if the only way to go is big and bold with the largest exhibition stand possible.
But if you’re a start-up, on a budget or unable to secure a large plot for your event, a small exhibition stand may be your only available option.
Rather than see a lack of space as a negative, small exhibition stands can actually boast a lot of benefits, such as being cost-effective as well as offering reusable assets. Plus, small event displays also create more flexibility in terms of the sites in the venue that may be available to you.
At Human Built, we can help you maximise space, not to mention the outcome of your display stand regardless of the room you have to work with.
So here are our top tips on how to make the most of small exhibition stands to maximise the impact, and most importantly the success of your event.
Explore All Small Exhibition Stand Types
The first piece of good news is that there is a lot of choice when it comes to small exhibition stand types and formats!
Typically, you will need to liaise with the venue to agree on the amount of space you can secure. This is so that you can choose the most suitable exhibition stand type based on any height or width limitations.
However, it could also be the case that you’re looking for a portable stand option which can be transported and constructed easily, meaning the small size is required more for logistical purposes.
Small exhibition stand ideas include:
- Roller banners
- Pop ups
- Shell scheme graphics
- Curved exhibition stands
- Display walls
- Space only exhibition space
- Modular display
- Custom build display
Some of the most size-friendly options for a limited amount of space at an event include roller banners, pop ups or shell scheme graphics. However, it may also be possible to opt for a modular display. While custom build displays are normally associated with large exhibition stands, a custom option may still be achievable with limited space.
Human Built can design all small display types based on your available exhibition space. Our team can also create signage, advertising and other types of graphic displays to promote your branding, products or services, including when event space is at a premium.
Focus On Your Event Objectives With Clear Messaging & CTAs
When working to a tight deadline at work, the lack of time means you have to focus only on what’s important and cut out anything irrelevant.
Small exhibition stands work much the same, as by honing in on what’s most important, your stand can actually work to be incredibly effective. All that’s required is for you to be clear on what you want to achieve by attending the event, while being prepared to give up any less pressing goals.
Some objectives for your event may include:
- Increasing brand awareness
- Promoting a new product launch
- Tapping into your target demographic
- Networking with like-minded individuals
While multiple objectives may be possible, it’s best to focus on one core aim so that your exhibition stand design can be tailored accordingly. For instance, if building brand awareness is the main aim, then your logo and tagline should have priority within any graphic elements that feature in your stand.
Avoid A Cluttered Stand To Remove Physical Barriers
Exhibition stands can often feature furniture, literature stands and other physical assets. But when space is limited, the saying ‘less is more’ very much applies! This is especially the case if you want to give visitors the ability to engage with your team to chat business, rather than be blocked by bulky objects.
A small display means that your graphics are going to take centre stage. This is all the more reason why professional exhibition stand display counts, especially when it comes to achieving effective visual communication with a limited amount of space.
Include Digital Touch Points To Reduce Demand On Physical Space
As we’ve just noted above, with a small exhibition stand, you might not have room for elaborate product displays, brochure stands or other space-gobbling features.
However, by including QR codes, social media handles and a website URL clearly within your graphics, you can leverage your digital assets in the best possible way. Likewise, you could set up an iPad to digitally collect customer data, such as adding users to your mailing list, or so that you can arrange a callback.
Before the event, ensure that any digital channels are up and working, and that these are also optimised for lead generation and sales. That way, when visitors are directed to sign up to your mailing list, or fill out an enquiry form online, they aren’t presented with errors or a poor user experience.
You might even want to go the extra mile and create downloads or features on your website which directly align with the event and any products or services mentioned.
Select Your Venue Position Wisely
Even with a small exhibition stand, the one aspect you should always look to control is the position of your stand within the venue.
Ideally, your stand should be placed in high traffic areas where footfall is at its greatest. In contrast, being tucked away in an alcove or a quiet part of the venue will mean that fewer people will visit your stand.
Also, even if you’re limited in terms of width, it may be possible to make good use of vertical space with eye-catching tall graphics.
Ensure Your Stand Has Adequate Lighting
While lighting might not directly be related to maximising space, it will ensure that every inch that does belong to you can best be seen. So always think about the lighting including using artificial lighting wherever there is a lack of natural lighting.
In short, an illuminated stand offers excellent visibility from all angles. Great lighting will also mean that your logo and any messaging can be clearly seen.
Ask Our Experts About Small Exhibition Stand Ideas
Did you know that Human Built are leading exhibition stand designers and installers in the UK?
With experience in designing exhibition stands for some of the biggest events and venues, there’s not much we don’t know when it comes to all things exhibitions! So allow us to help you here.
After all, as a business owner or marketing manager, it’s impossible to do it all, let alone know it all. When it comes to exhibition stands especially, there’s a lot of pressure to maximise your event ROI. If you’re not a seasoned exhibition designer, you might not be aware of all the creative options available to you.
But when you work with our team of designers, we’ll turn these so-called limitations into pure potential. For us, we’ll look to maximise every pixel of your design to ensure an impactful look to your stand, regardless of the space you have to work with.
Small Exhibition Stand Ideas FAQs
Limited on size or space for your event? We’ve answered some of the most common questions about small exhibition stands below.
If you have any other queries, please get in touch to speak to our friendly team of exhibition designers and installers.
How To Decorate A Small Stand At An Exhibition
Depending on your branding guidelines, industry and overall event objectives, you could opt for minimalist stand decorations or something more eye-catching. While your stand graphics should always take precedence, ideas for exhibition decorations can include signages, banners, lighting, interactive elements and greenery. Remember that overall, your stand should look professional, inviting and not too cluttered.
How To Make A Small Exhibition Stand Inviting
The simple answer is to make your stand something that people want to approach and engage with. Often, a consideration of the colour palette and overall visual theme can be used to attract visitors. Even with a small stand, there should be room for visitors to approach your stand. Great lighting can also be very attractive within an exhibition space.
How Do You Set Up A Display Stand?
The Human Built team can transport and install more complex exhibition stands on your behalf. For smaller or portable display stands, these are designed to be very easy to construct using a frame to hold the graphics together. We’ll include full instructions so that you find the setup and disassembly a breeze. We promise you’ll be done in a matter of minutes!
Human Built – Small Exhibition Stands UK
Maximising space for small exhibition stands comes down to a consideration of the display stand type, its positioning in the venue and the overall presentation.
At Human Built, our talented team of designers can help you create a show-stopping exhibition stand, whether you’re looking for a small display or something a little grander.
We’re based in Birmingham and offer our exhibition stand design, print, logistics and installation services across the UK.
Please drop us a message to let us know about your exhibition stand requirements and our team will be in touch.
