It takes as little as seven seconds to make a first impression – and in a crowded exhibition hall, surrounded by competitors, every second counts. Appearances may not be everything, but when you only have a matter of moments to make an impact, an exciting exhibition stand is sure to captivate your audience.
A custom exhibition stand is your opportunity to make a statement about your business and show the world (or at least the convention centre) who you are and what you stand for. Sure, you can reel attendees in with free coffee, but how do you get them to stick around? The right stand can be the key to a world of opportunity – here’s why using custom-build stand designers can help you unlock it.
What is a custom built exhibition stand?
Quite simply, a custom exhibition stand is designed and built specifically for your business – think of it as a physical representation of your brand. Every single element is tailored to your requirements, from layout to lighting. Designed and executed by a professional custom stand builder, the stand will be made to the precise dimensions of your stand space, no matter how big or small.
When we say ‘custom’, we mean it – there’s no one-size-fits-all solutions here!
Why use custom exhibition stand builders?
Some things are best left to the professionals. If you have one chance at a first impression, you want it to be the right one.
Expertise
When you’re working with an experienced exhibition stand builder, you’re in good hands. All custom stand design projects start with the practicalities, such as site surveys and planning. Everything is considered, including size constraints, materials and brand messaging, all handled by our expert team.
Exhibition stands are our bread and butter, after all. We know what works and what doesn’t, and our wealth of experience informs every choice that we make – if we know something won’t work, we’ll tell you, but we’ll suggest something else that will have just as much impact.
Creativity
The design pre build process takes your brief into account, including what your business is hoping to achieve with the stand. Hoping to create some new leads? Let’s incorporate a seating area for you to sit down with potential customers. Launching an exciting new product? A demo space it is!
A custom exhibition stand can really be as ambitious or as simple as you’d like it to be. Colours, branding, layout and extra features are all taken into consideration, so we can transform your vision custom exhibition standsinto an immersive brand experience. Working with a specialist team gives you access to concepts you may not even thought were possible – for example, integrating augmented reality (AR) into your exhibition stand for a truly unique experience.
Engagement
Attracting people to your stand is one thing, but holding their attention is another. A custom exhibition stand can be designed to not only draw a crowd, but to encourage them to stick around. It’s easy to overlook the impact of layout, for example – if there’s not enough space for people to move through a stand, they’re not going to want to stay and chat.
Budget
Although a custom stand build is a bigger financial investment than modular exhibition stands, it can be tailored to fit your budget. If something might be too tricky within your financial constraints, we can help you think of a compromise that works perfectly for you, with no hidden costs or nasty surprises.
Ease
There’s so much to think about when organising an event, but opting for a custom exhibition stand can help ease the load. It can take months of planning behind the scenes to get everything together, so why not leave it in the hands of the pros?
Our project management team operates as an extension of your own company, ensuring that everything runs seamlessly. Our carpenters, fitters, electricians and all-round magicians will handle all of the logistics, installation and dismantling of the exhibition stand, so you won’t need to worry about extra costs or extra hassle.
Sustainability
As part of the design process, we will suggest smart features within your exhibition stand that you’ll be able to reuse in future trade shows, so that not only will you save money and time for your next exhibition, but you’ll be helping the environment too – it’s a win-win.
Having a custom-made stand also means that you have the flexibility to choose better during the build process, more sustainable materials. We’re committed to making the best choices for the planet without compromising on quality – our Eco-Range of materials are fully recyclable, and we’re currently working towards zero waste events.
Human Built – Custom Exhibition Stand Designers in the UK
We know the exhibition and events industry inside and out – we’re the experts in custom exhibition stand design. From our complete project management services to our experienced stand builders, every exhibition display is designed, managed and built in house to your exact specifications.
Human Built is based in Birmingham, with exhibition stand design, print, logistics and installation services available across the UK.Drop us a message with your exhibition stand requirements and our team will be happy to help.
