When you exhibit at an event, you only have a matter of moments to make a big impression. An eye-catching and high-impact stand is far more likely to make attendees stop and pay attention.
However, it’s easy to fall into the trap of thinking that you need a new stand for every event to continue wowing potential customers – you’d be surprised at how many businesses think they need to start from scratch each time to make an event-specific stand.
Far from hauling out the same tired, drab exhibition stand, a reusable modular exhibition display stand is a fantastic (and cost-effective) way to make an impression, but with the flexibility to adapt and reconfigure it to suit your needs.
What is a modular exhibition stand?
A modular exhibition stand is a display stand comprising individual sections that can be fitted together in different combinations. It’s portable, easy to install, and wonderfully versatile, making it a popular choice for exhibitions and trade shows.
All event spaces are different, and sometimes space is at a premium. Unlike single-use stands, which need to be made with bespoke measurements each time, lightweight, modular display stands can be adapted to fit the space.
As the name suggests, reusable exhibition stands are modular stands that can be used repeatedly. In the past, many stands would be used for one event before being dismantled and destroyed, but now, event organisers and exhibitors are pushing for something more sustainable.
Sustainability in the events industry
Sustainability has become a top priority across all industries, and events are no exception. From reducing single-use plastics to encouraging attendees to use public transport, event planners have increasingly initiated eco-friendly initiatives to reduce their carbon footprints. However, although event organisers can encourage people to adopt greener practices, the onus is on the exhibitors to play their part.
What are the benefits of a reusable modular exhibition stand?
We’ve seen a fundamental shift towards businesses opting for reusable exhibition stands. Not only do they look great, but they’re as beneficial for the planet as they are for your bottom line.
Modular Exhibition Stands are Cost-effective
If your events calendar is jam-packed, creating a whole new display stand for each event is going to be pretty pricey. Businesses across all sectors are looking for ways to stretch their marketing and events budgets, so reusable standmodular display systems are a smart investment—just think about how much you could save across the events you have planned this year!
A custom modular exhibition stand can be easily adapted for each event. Have you been allocated a small plot at a venue? Just take the sections of the stand you need for high impact in less space. Even if your business has a rebrand or you fancy going for something a bit different for your next event, it’s easy and more cost-effective to get your stand reskinned or updated with custom graphics.
Convenient
We know that planning events can be challenging at the best of times, but if you’re using a reusable stand, it’s one less thing to think about! It’s particularly useful for last-minute events, as you’ll always have a stand ready to make an impact.
Modular exhibition systems and stands are also portable, so you won’t need to worry about arranging transport. They are also easy to assemble and dismantle, saving time and money on labour and logistics.
Eco-friendly Modular Exhibition Stands
Corporate social responsibility is high on the agenda for most businesses as they take more significant steps towards boosting their eco-credentials. Events can produce a surprisingly high amount of waste, so we should all do what we can to minimise this.
In addition to being able to reuse your modular exhibition stands, you also have the flexibility to implement other planet-friendly features – for example, including a QR code in the graphics on your stand that leads to your company site to avoid wasting paper on leaflets.
Human Built uses planet-first material sources so that we can bring the unique flair that we’re known for more sustainably. We have our Eco-Range of materials that are 100% recyclable, meaning that we can replace harmful products with no compromise on quality.
Scalable
We pride ourselves on our flexibility and creativity with modular displays, so if you suddenly decide you want something even bigger and brighter, we’re all ears! Modular display stands can be updated to accommodate interactive elements, such as LED displays and touchscreens, so you can scale up your stand accordingly if there is a significant event on the horizon.
Human Built – Modular Exhibition Stands
We know that no two exhibitions are the same, so you need a modular stand that will work harder.
Our team takes your ideas, branding and objectives to create the perfect sustainable display stand for your business.
Human Built is based in Birmingham, but it offers bespoke exhibition stand design, print, logistics, and installation services across the UK. Drop us a message with your exhibition requirements; our team will gladly help.
